Why Facebook Shouldn’t Fear OpenSocial

Why Facebook Shouldn’t Fear OpenSocial – I’m supposed to be studying, so of course it’s a good time to do some blogging.

Anyhow, I agree with Josh that the idea that the competition now being Facebook vs OpenSocial is silly. Facebook is doing an absolutely amazingly fantastic job pleasing users, developers, being innovative, and soon, generating profit. Their upcoming “Beacon” plans seem as brilliant as their previous ones. The only bad thing I have to say about them (from a business perspective), is that they have been way to slow getting their advertising products out. In the long run, that may not make much difference.

OpenSocial is not competition in any sense of the word. It’s just a little specification to standardize some web services, which is a good thing. And assuming it gains the traction it is expected (the supporters actually follow through), then Facebook will just join it too, and they haven’t lost anything, really. In fact they’ll have gained additional developers and applications.

Facebook would have to be really stupid to act any other way, and from what I’ve seen, they are anything but. Except their HR, I’m not so in love with that.

Is it just me, or is MySpace sitting on their laurels? Just copying Facebook isn’t going to do it, and besides, they don’t seem to be copying them very well or quickly. I thought being the major player was supposed to count for something, like having resources.

One last comment on OpenSocial… while it is certainly good for developers that there will be a common API, let’s not forget that this simply means it will be easy to have an application run on multiple websites… separately. Having an application that seamlessly uses more than one social website simultaneously will still be an enormous headache. So there’s plenty more to be done there.

Update Nov 5. After reading a few things elsewhere, maybe myspace isn’t doing nothing, they just decided to let Google deal with all their advertising, and hope to make enough from that. But since that will likely be almost all of their revenue, might that not be a bad idea?

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